I solve demand generation and lead nurturing challenges with a mix of smart strategy, marketing moxie and content congnition.
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I can help determine the content that will truly move your prospects down the funnel. You want more leads going into the top of the funnel and better quality leads coming through at the bottom of the funnel.
Once the strategy is set, we focus on the content marketing plan. I can help you determine a multi-channel communication plan that will align with your strategy and business objectives.
Typical deliverables include channel analysis by persona, content generation process, editorial guidelines and an editorial calendar.
I find real joy in connecting strategic insights with the creative execution. The copywriting process begins with a creative brief to ensure strategic alignment. And each piece of copy will also tie back to a strategic objective at a particular stage of the funnel.
My rates vary based on number of content pieces, length of each piece and complexity of subject matter.