You remember the story of the stone soup, right? A stranger comes to a very poor village, but no one has enough food to spare for his dinner. So he gathers everyone in the town circle with a tale of his magic stone, capable of making the most delicious soup.
Of course, he eventually persuades the villagers to add little bits of their own. Someone adds a little celery, another some potatoes, another some pasta. Soon, a delicious soup is bubbling in the middle of the town. The stone that started it all may not have produced the soup, but it was surely the catalyst.
People look at their various talents in the same way. Many just see one or two and think they could never make a delicious blog soup out of those tasty talents. But occasionally, an intrepid soul will get a large pot and toss in their expertise, experience, and skills to create blog soup.
Sometimes it tastes good. A lot of times, it doesn't.
Some blog soup is just too concentrated - it's got all the right soup parts, but nothing to help it go down your throat. Some blog soup is watery, a tasteless brine that is easily forgotten. Some blog soup assaults your senses until you think it must be the best blog soup ever, but either you run out or end up starving from malnutrition.
I think the reason a lot of blog soup doesn't work is because it's missing the magic stone of passion. Passion won't fill your belly, but it does make a lot of yummy things happen.
Passion By Any Other Name...
Call it what you will - energy, love, joie de vivre (OK, you don't have to call it that) - whatever it is, passion is what draws others to us. Passion has an addicting power of attraction. It's the reason most of us know Robert Scoble, Guy Vaynerchuk, and Chris Brogan. Their love for what they do compels us.
But passion is difficult to harness. It requires loosening your tight grip on the status quo - something that most people are uncomfortable with.
You must let yourself go, take risks, go down uncharted paths, tell others about your missteps, and you have to do all this with a vigor, salivating for more. Be ready to embrace your inner dork. Per Sonia Simone of Remarkable Communication:
“When you write with passion, you’ll grab your reader’s attention and persuade her that you’ve got something worth getting excited about… The key to enthusiastic writing is to be an unabashed dork about what you’re promoting.”
So, dorks make the best soup? Sorta, yeah! But being a dork isn't bad. What's a dork besides a passionate individual who is obsessed with whatever it is they love?
Heck, some of most passionate social media/marketing folks are also rock musicians, motorcycle riders, and sky divers. If Jay, David, and Peter are any indication, being a dork can be pretty bad-ass, man.
Passion is inextricably linked to the self. Some would say that it's passion that makes us who we are. So, what makes you passionate? What kind of blog soup do you have cooking?
In his recently published e-book, Chris Brogan talks about passion driving one's personal brand:
"...Passion is what fuels the best of what we do. It's that tireless drive to do something that we feel matter that will bring us forward in so many ways...A key to your success in life is to find and enhance this same passion."
Chris speaks to the importance of passion. But if you read this post or his e-book and don't turn that into action, then it's wasted passion.
Later this week, I will give you a few tips for figuring out what exactly your passion is, along with practical ways to translate it into success. If this sounds interesting, I recommend subscribing so that you don't miss it. (It's free, you can cancel whenever you like, and I'll never spam you. Pinky swear.)
Passion Into Action
I know the importance of passion and that these suggestions will work if you work at them. That's why I devoted my 100th blog post to the subject. That's a lot of blog soup to serve up, but it's been a blast. My preference for blog soup is the kind that helps people in a practical way, that translates business into something more human.
But more importantly, I want to see what kind of blog soup you serve up. Are you a dork for something you love, as Sonia would say? Or like Chris, does it bring out the best in you?
Most people have some blog soup simmering inside them. But you know the funny thing about the stone soup story I told you at the beginning of this post? Stone soup requires that you share it. Blog soup works the same way.
Don't let your blog soup scald the pot or go cold. Share it with others. Ignite it with your passion. Start today.
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