Late last week, I was lucky enough to meet Maurice Lovinski, better known online as Mo'Luv. He is an eminent blogger and author of the critically acclaimed "Hard Drive to Sex Drive: The Guide to Blogging for Business or Boinking." I know many of my readers are fans of his.
I asked him to write the following guest post about blogger relations. Many journalists, public relations experts, and businesspeople are still confused about how best to engage bloggers. I hope you find Mo'Luv's post helpful in your own blogger relations.
Romancing The Blogger, With Mo'Luv
Let's role-play for a minute. In this sexy scenario, I'll be a big-time author and blogger. Don't worry, this persona is not a stretch for me. And you can be a journalist or PR lady who wants to get my attention. After all, you know what I can do for you, right? I've got that audience you're hungry for.
You wouldn't just pounce on me at the bar, would you? Of course not. You would suppress your animal urges and go more subtle-like. I'm going to walk you through the ways you can seduce this blogger.
First, mix yourself a tall G&T. You ready? Good, I'll begin.
Start Off Slow
While we may seem super-human, a blogger is just like anyone else. You've got to show a little interest.
Start off on Twitter. Look me up, see what makes me tick. Start following me, and if I say something that turns your crank, go ahead and put up a re-tweet. That's when you take what I said, give me a little credit, and send it out to all your followers.
A re-tweet is like a love flare, honey. I'll be sure to see it in the cool night air.
Move On To The Blog
Now we're ready to get into it. Subscribe to my blog and post a comment or two. It shows me that you care, sweetie.
Posting a comment on a blogger's website is the equivalent of buying me a drink at the bar. I'll casually look your way and if I like what I see, that opens the door for more profitable...interactions. You dig?
But be cool, baby. I don't want to hear the same song-and-dance that you'd tell all the other bloggers. Make your comment personal, relevant, and add a little something to the conversation. If you're going to whisper in my ear, make it good.
I don't want to sound callous, but it's all about me right now.
Open It Up
I've seen you, maybe thanked you for the re-tweet, probably looked at your website (lookin' fine, by the way). Now let's have some fun.
If you want more out of me, think about it from my perspective. I'm no shill, after all.
If you do research, send me an early copy of a report. If you're designing a website for a client, ask my advice. If you're an author, offer me an advance review copy.
This is how we start to slow dance, see?
The Pay-off (Or Is It?)
At this point, the ball is in my court. And prepare for honesty, babe - I won't string you along. If your product stinks, I'll give it to you straight.
But if your product is A-OK, maybe I'll blog about it. Maybe I'll send info to my blogger friends (Momma taught you to share, right?). Maybe I'll shout from the rooftops, "DAMN, you've got to check this stuff out!"
I don't make promises because I've broken too many hearts in the past. But I will play fair, darling.
I'm A Man With A Slow Hand
You see, I believe in these muses called The Pointer Sisters. They said it best:
I want a man with a slow hand I want a lover with an easy touch I want somebody who will spend some time Not come and go in a heated rush
That's me, baby, I swear. Go slow with me and I'll return the favor.
So many lovely journalists, so many well-meaning PR ladies have jumped all over me. I honestly don't know if it's the blogger phenomenon, my own pheromones, or just the Old-Spice kicking in. But believe me, it's not cool.
I'm not asking for the world, sweetheart! All I ask - as a blogger and as a man - is that you treat me with a little respect. Don't use me for my blog. I know my audience is one of the smartest and hippest group of cool cats in the world - you don't have to tell me this.
Maybe I'm crazy for asking for a little individual courtesy, I don't know. All I know is that if you want some attention from Mo'Luv, take my advice.
Until next time, honey. XO.
(Image courtesy of skizoologic via Flickr)
Inspiration courtesy of Smoove B.