Let me tell you a story about what a handful of pepper has to do with your social media strategy:
BG has two nieces who I absolutely adore, aged 2 years and 8 months. I know everyone says this, but my future nieces are really just about the smartest and most cherubic children I've ever seen.
BG and I were over for dinner last week and BG's sister was preparing the meal. The 2-year old (TYO) was standing on a chair helping her Mommy in the kitchen. This is when things got interesting.
BG and I look over and TYO was standing on the chair agog but motionless. Is she choking? Is anything wrong? "TYO, what's wrong?"
It turns out that TYO had seen the ground pepper contain on the counter and gotten a particular thought in her head. I imagine it went something like, "Things I put in my mouth around BG and Mommy and Uncle DJ are usually tasty - how bad could a big handful of this black, flakey stuff be?" So she palmed a large handful of ground pepper and sent it down the hatch!
What Does This Have To Do With My Social Media Strategy?
It's early 2009 and many of you are planning your social media strategy for the year. Maybe you've planned out a blog or started a Twitter account. You have subscriptions to Chris Brogan and Joseph Jaffe, and you think everything is gonna go great.
It occurred to me last week that you are, in a way, similar to TYP contemplating her clenched fist. You are about to embark on a new and exciting journey, venture into unknown territory. What's in your hand? Is it ground pepper or M&Ms?
Personally, I hope to grit your teeth and swallow whatever it is wholeheartedly. I've said it before: Social media is not for cowards. I hope you go for the gusto with your social media strategy.
But Wait, It Was Freakin' Pepper!
Sure, for TYO, it was a handful of pepper, but that's not important. Maybe you'll get M&Ms, who knows? But you're looking down at your closed fist of social media and thinking, "This is going down my gullet right now."
Hey, you know what? You might fail. Like, really fail. Like, face-plant at the skatepark, fail. Like suck down ground pepper like hot coals, holy hell, I cannot believe that just happened, I think I'm gonna die, damn that hurts pain.
And you won't be alone. A lot of people will fail at social media this year. Honestly, that's not terribly important.
What is important is that you learn from it. In fact, I think you'll learn more if it turns out to be pepper in your hand.
I've said before that failure is not fatal and it's true. If you would have looked into the eyes of TYO the moment after it happened, you'd know that more important lessons were being learned - lessons about avoiding future missteps, about learning from mistakes, about what it means to not only learn from a bad experience but to change your behavior in a positive way because of it.
Like Nike Says...
With this new year still fresh, I hope you're contemplating bold moves. And while I hope you succeed, I hope that you learn from any failure you may experience. The weak will give up. They will swallow the pepper and run the other direction. My hope for your 2009 social media plan is that, if you should find yourself chewing back a mouthful of blisteringly hot pepper, that you take it and learn from the experience.
Anyone can experience pain, but if you want to succeed, you will learn from it. Maybe your pepper is a scathing article. Maybe it's a demoralized boss. Maybe it'll be your own stupid actions (I've been there, believe me).
Take it from TYO: everyone takes down their share of ground pepper. It's what you do with it that's important. I hope you turn your pepper into M&Ms. I know it's possible - I see it everyday.
After TYO swallowed the pepper, an emergency glass of water and many kisses were deployed. I'm thankful to say no one was harmed in the incident and I think everyone learned something from the experience. That said, it was a pleasure to see TYO indulge her curiousity. I wonder what a handful of ground pepper would taste like to me...
(Image courtesy of Duncan Rawlinson via Flickr)