I have been taking a short break from my regular blogging schedule, but I've been very busy all the same. I wanted to share what I've been working on with you.
This is how I've used my short blog hiatus effectively:
- Healthy body, healthy mind: First, I resumed my gym workout schedule. I stopped staying up for Colbert and ate better before bed. I even read my first fiction book since I started the blog. This helped me refresh my focus and renew my body so that I was primed for future tasks.
- Get organized: My desk was strewn with papers and I trashed most of them. I removed virtual clutter as well, erasing all new Twitter followers notifications. I stopped anything that was close to overflowing and I erased anything that had already overflowed. That done, I wrote out two lists: Goals for my blog and a to-do list. Of course, these work in tandem. The goals page is an on-going list of high-level hopes for the blog and rough strategies for reaching them. The to-do list is a much more immediate list of tactics I can accomplish quickly.
- Preparation is half the battle: During my blog hiatus I created two new Google documents: one to log new blog post ideas and another to record a blog reading list. The new ideas doc serves as my virtual notepad - I can save any ideas there for later when I have more time to write. The reading list represents a fundamental change in my reading habits. I intend to focus on marketing/business/social media bloggers who have roughly my audience and posting frequency. Keeping up with the Brogans and Godins of the world is simply too time-consuming and my odds of actually interacting with them or creating a dialogue is slim to nil.
- Cleaner layout: As you may know, I use the center column of the blog for ads and the right column for connection opportunities (mostly other ways to find me online). I cleaned out the ad column, eliminating two large Google ad spaces. They earned only pennies, added confusion to the page, and were the least relevant ads. Now, I only feature MarketingSherpa reports (of which I'm a fan) and my personal Amazon book recommendations. In addition, I simplified the right-hand column, prioritizing the more important interactions (subscriptions, Twitter) and de-emphasizing the less important ones (Facebook, Odiogo).
- Saving e-books: I also opened up a Slideshare account. This saves all of my e-books in one place - convenient for both this blog's readers and me.
- Getting to know you: Arguably the most important task I've completed thus far is releasing the first OnlineMarketerBlog survey. I will be sharing the results with you hopefully later this week. I say this has been the most important because 1) this blog wouldn't be anything without its readers and 2) getting your input has been invaluable. Thanks to everyone who completed this survey! (There's still time to complete it - jump straight to the survey by clicking here. But take it by Wednesday if you want your answers to be included in the blog post announcing the results.)
I intend for these changes to make this blog more helpful to you. But is there anything I've missed? What other things would you recommend bloggers do during periodic breaks?
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(Image courtesy of --Mike-- via Flickr)