I love this time of year. It's the season when people slow down, plan, and re-focus on their goals. I do it. You do it.
For smart marketers, a great way to stay up to date is through the very best information (makes sense, right?). So here are some of the books that I've found most helpful, most insightful, and the best guides for marketing in the coming years.
- - Mitch Joel's Six Pixels of Separation In my mind, this is the first post-web 2.0 book and a must-read for savvy online marketers.
- - Paul Gillin's Secrets of Social Media Marketing This is a great book to take your online marketing to the next level. However, newbies might be frustrated by the scope of experience needed to fully understand all of the lessons in this book. That said, this is great for those generally familiar with online marketing tools.
- - Goldstein, Martin, and Cialdini's Yes! 50 Scientifically Proven Ways To Be Persuasive This is a book every marketer should revisit every couple of years. If you want to convince people - and who doesn't? - you should read this book.
- - David Meerman Scott's World Wide Rave The perfect primer for business in a web 2.0 world. It offers a great entry point for new marketers and fresh ideas for more familiar readers.
- - Scott Fox's e-Riches 2.0 This is a must-read for anyone dipping a toe in the online marketing world. It details everything one could hope to know and offers an in-depth look at the tools and philosophy behind today's online marketing. A little more basic than World Wide Rave, but a great primer.
- - Hunter and Waddell's Toy Box Leadership This book is a good reminder of how to lead, without taking too heavy a tone. For the ambitious and parents, especially.
I spend over 500 hours per year writing this blog. And even more time reading and researching the material that goes into it. A lot of that material comes from books like these.
Marketers can gain the smarts and skills needed for success through books like these. But like Lavar Burton says, "Don't take my word for it." Try out some of these books, or others I've discussed on the blog, and let everyone know what you think of them in the comments section below.
(The links used above are affiliate links which means I get a small referral fee from Amazon if you purchase them from this page. This does not raise the price for you and it's a nice way to show appreciation if you enjoy this blog. Thanks!)
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(Image courtesy of morizo via Flickr)