Raising Awareness Is The "About Us" Page Of RFI/RFP Requirements

Do you really want to raise awareness? Does your "About Us" page really say anything about your organization? In the latest Marketing Minute video, I discuss a trend I've been seeing: an increasing focus on "raising awareness," whatever that means. It's vague, worthless, but prized by the C-level suite.

I believe we need more honest discourse. We need real communication, real requirements, real expectations.

I hope you enjoy this Marketing Minute video.

What do you think? I'd love to hear your thoughts in the comments section below.

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