Do you really want to raise awareness? Does your "About Us" page really say anything about your organization? In the latest Marketing Minute video, I discuss a trend I've been seeing: an increasing focus on "raising awareness," whatever that means. It's vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We need real communication, real requirements, real expectations.
I hope you enjoy this Marketing Minute video.
What do you think? I'd love to hear your thoughts in the comments section below.