You read Content Strategy for the Web or maybe just some blog posts on the subject. Maybe you attended the Web Content conference last week or just think content strategy could be for you. No matter your expertise, there's no mistaking: we need more intelligence devoted to content strategy. Here are 25 ideas for content strategy blog posts you should think about writing. How about tackling one this week?
If you do, feel free to link back to this post so your readers can get inspired too. In that respect, props to Chris Brogan and his post, 50 Blog Posts Marketers Could Write for their Companies, for inspiring this post.
Which post are you going to write?
For the content strategy newbie:
- How did you first hear about content strategy? What piqued your interest that first time?
- What are the top 3 benefits of a content strategy program, in your opinion. Or what 3 ways will it change the way you work day to day?
- How are you educating yourself about content strategy? What blogs or books are you using?
- How does your previous (or current) job prepare you for future content strategy work?
- Some say that content strategy practitioners are to copywriting as information architects are to design. Have you found this to be the case in your position?
- How do you explain content strategy to your closest co-workers? What metaphor aptly describes content strategy in your office?
- From where do you draw your daily inspiration? This could be a person, place, experience, book, or feeling.
- What do you most enjoy about content strategy? What makes you the happiest in your job?
For the content strategy journeyman:
- What has been your most successful content strategy effort? What one thing helped it work?
- How do you explain what you do to your grandparents?
- What personality traits have you found serve you well? Which ones trip you up?
- What's the biggest hole in your industry that content strategy can help fill? How is your industry in particular reacting to content strategy?
- In the latest action movie you've seen, which character would have been most like a content strategist? Why? Is the content strategist the hero?
- Having had some experience in the practice, what are you most looking forward to in the next year in content strategy? Where are the biggest opportunities?
- How have you gotten involved in the content strategy community? Have you joined a Google group? Your local CS meet-up?
- What's been the biggest internal dispute you've had this year regarding content strategy? How about with your client?
For expert content strategists:
- What are you doing to promote content strategy in your organization? How are you a content strategy ambassador?
- How has your agency or business implemented content strategy in the last year? What was the impetus?
- How did your college degree prepare you for your content strategy job, especially since it's highly likely you did not major in content strategy? What path would you recommend to future strategists?
- What are some new opportunities you see in the field this year? What stands out to make an impact in the next quarter?
- Failure can often provide priceless insight. What have you learned from recent failures?
- What's the first thing you do in the morning to prepare for your work each day? How does it help your content strategy work?
- What processes have you set up in your agency or business to improve your content strategy? What's been your biggest hold-up?
- How have you customized your offerings to match your client's needs? Did it make the end strategy result better or worse?
- What leadership are you showing outside of your own organization? How are you expanding your influence for the betterment of content strategy?
Which topic will you take on? Please leave a comment on this post if you answer these, so the rest of the community can read your answer.
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