Chip and Dan Heath's new book, Switch: How to Change Things when Change is Hard, is not perfect, but it will certainly be useful to marketers.
The book focuses on ways to harness logic and emotion to guide the way to change (and the path that will help get you there). It's a metaphor that business owners and marketing professionals will find especially useful.
I've already written about this book - you can find it referenced in recent posts - but I wanted to devote the sixth episode of my Marketing Minute podcast to the book.
Find my review directly below or on the OMB YouTube channel.
What did you think of the book? Am I correct in my assessment? I'd love to hear your thoughts in the comments section below.
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