What is content strategy and why should I care?

You've heard about content strategy, but aren't exactly sure what it is. And you don't know exactly how it fits into the agency process. It's OK. We've got you covered.

The video below tells you everything you want to know about content strategy, but didn't know you needed to ask. It's only 3 minutes long. And it uses Post-It notes. Quick and easy.

Check it out below or on the OnlineMarketerBlog YouTube channel. I hope it's helpful - I'd love to hear your comments!

Don't forget to stay subscribed to videos via iTunes. Thanks!

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Heath Brothers' Switch Not Perfect But Definitely Worthwhile

Chip and Dan Heath's new book, Switch: How to Change Things when Change is Hard, is not perfect, but it will certainly be useful to marketers.

The book focuses on ways to harness logic and emotion to guide the way to change (and the path that will help get you there). It's a metaphor that business owners and marketing professionals will find especially useful.

I've already written about this book - you can find it referenced in recent posts - but I wanted to devote the sixth episode of my Marketing Minute podcast to the book.

Find my review directly below or on the OMB YouTube channel.

What did you think of the book? Am I correct in my assessment? I'd love to hear your thoughts in the comments section below.

Read up on more of my recent book reviews or buy Switch on Amazon. You can also subscribe to the podcast for updates only when I post new videos. Thanks!

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Raising Awareness Is The "About Us" Page Of RFI/RFP Requirements

Do you really want to raise awareness? Does your "About Us" page really say anything about your organization? In the latest Marketing Minute video, I discuss a trend I've been seeing: an increasing focus on "raising awareness," whatever that means. It's vague, worthless, but prized by the C-level suite.

I believe we need more honest discourse. We need real communication, real requirements, real expectations.

I hope you enjoy this Marketing Minute video.

What do you think? I'd love to hear your thoughts in the comments section below.

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Last Chance To Support Movember

I don't often talk about non-marketing-related subjects, but this is too important to pass up. I'm raising money in support of men's health issues by growing a mustache - or "mo" - this November Movember. Check out the video below or on YouTube to learn more about this effort.

My goal is to raise $610 dollars - that's a dollar for every man who dies each week from prostate cancer. Help me raise funds to fight prostate and testicular cancer: http://tr.im/DJstache

1 in 6 men is diagnosed with prostate cancer, so if you are a dude, or love or know a dude, it's important that you help. All money that you donate goes to The Prostate Cancer Foundation and The Lance Armstrong Foundation. So, you know that you're supporting good folks doing good work.

I've raised almost $300 thus far and my team is also doing great. But I need your help today to reach my goal.

Show some love for the bros growin' mos. And thank you.

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The Most Difficult Conversation? - The Marketing Minute #2

Last week's Mad Men inspired my second Marketing Minute vlog. I'd love to hear your thoughts in the comments section below.

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Who Guards Your Website Content - The Marketing Minute #1

I've just started reading Kristina Halvorson's Content Strategy for the Web (review forthcoming).

She contends (and I wholeheartedly agree) that a major problem with the current state of web content is that no one owns it (pg 19).

That sentiment inspired me to create the video you see above. If all goes well, I intend to keep filming occasional "Marketing Minute" segments. (So feel free to let me know what you think about it.)

One clarification I'd like to make, however: in the video, when I speak about the necessity of an executive editor, I don't mean literally.

You do not need to give someone that exact title. It doesn't need to read "Executive Editor" on their business card.

But my thought about the powers of that job remain the same. (To hear those, watch the video above or check it out on YouTube.com.)

What about you? Do you think I'm right on or way wrong? We would all love to hear your thoughs in the comments section below.

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