Finding Your Passion And Preparing For Success

Courtesy of jbhill via Flickr I recently wrote about the necessity of passion in your blog writing, and got some really positive feedback. It's been great to hear about what you are passionate about.

There are no value judgments when it comes to your passion. A lot of folks consider it strange that I get so excited about online marketing tools and how businesses can act more human. But, that's what I love!

Maybe your focus is model trains or investment theory or green civil engineering - it doesn't matter what it is as long as you are passionate about the topic and want to share that excitement.

But how do you get to that point? What if you haven't identified your passion?

In this post, I will explain some of the tactics I found helpful when I was struggling with these questions. After all, before you can start sharing your expertise, you've got to figure out exactly what your passion is and equip yourself with skills to facilitate sharing it.

How Do You Find Your Passion?

It's easy to talk about ways to share your passion if you've already identified it. But how do you figure that out in the first place?

Here's a secret about your hidden passion: it's likely that you are already doing it. But, a lot of folks discount aspects of their lives. For a long time I didn't realize that my curiosity about the online channel or my belief in social media marketing tools was anything special.

Here are some ways I identified my passion. See if they work for you:

  • First and Last: What do you think about the instant you wake up and right before you drift off to sleep? Real priorities tend to emerge before all the stresses of the day begin and after they are resolved. Your mental guard is down when you're in bed - what aspirations come to mind then?
  • Voice Volume: When you are out with friend, what subjects do you discuss in the loudest tones? An increase in your volume indicates excitement - an important element of passion.
  • Passion's Office: What comes to mind while you're in the shower? For me, lot of these drifting thoughts identified integral aspects of my passion. When I found myself thinking about online marketing in the shower every day, I knew I'd hit upon something.
  • The Millionaire Exercise: How would you fill your days if you had all the money in the world? This is an old goal-identifying exercise, but it does work. I'm one of the lucky fellows who would be doing exactly what I do now, even if I had no money concerns.

It's no surprise that finding a subject you care about is Kurt Vonnegut's #1 tip on how to write with style. Consider this advice from a prolific and endlessly creative author:

"Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style."

Use these suggestions to determine your passion. Be sure to comment below with other suggestions that have helped you in this process.

Preparing For Success

Passion isn't enough. It's tough to accept, but it's true. No one will ever care about your passion if you can't communicate its importance.

Once you've identified your passion and committed to sharing it, there are universal things that will facilitate your success. Here are three that worked for me from both a practical and emotional standpoint (and believe me, I continue to work on these every day):


  1. Read Critically: Consider everything you read in a deliberate and critical manner. (Bonus tip: Only read quality materials. If you put garbage in, then garbage will come out.)
  2. Think Logically: Prepare for inevitable challenges with this mental discipline.
  3. Write persuasively: Figure out your passion, share it, but the next element is getting others passionate about it as well. Consider arguments that run counter to your beliefs and practice rebuttals in your writing.


  1. Become Curious: An insatiable appetite for information about your topic will fuel your work. Curiosity has the added benefit of keeping your mind open, as well.
  2. Develop Empathy: The only way to convince others of your passion is to understand their perspective. Genuine caring is a big step in that direction.
  3. Accept Love: Whether you chose to write a blog or use another method to share your passion, it's going to be a lot of work. You must be willing to accept praise - it will get you through the difficult times when you aren't feeling as passionate.

I hope this two-part series has been helpful. I will get back to the usual marketing and social media business blogging now, but I hoped it would be useful to share how I do what I do. The goal is that it will help you find your life's passion and then share it with the world.


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Goals for OnlineMarketer

It seems appropriate to start this blog where every marketer should start any project: the goals.

  1. Learn – This project forces me to devote (extra) time to research online marketing, coalesce my thoughts, develop theories and reflect on communication techniques.
  2. Explain – The blog allows me to dispel myths, spark conversation, and simplify an aspect of an increasingly complicated world.
  3. Network – I hope to build and foster a network of bright individuals who can test ideas, give/take advice, and increase our collective knowledge in this forum.

I promise to facilitate by providing timely and frequent posts. But the success of this blog or any blog is reliant on the readers. I would ask you to comment and engage. This will be a learning-positive environment where all are welcome.

The walls of traditional marketing are breaking down. In a very real sense, anyone can be an online marketer and most will have to be online marketers – it is simply a function of the times. Together, we’ll make it both fun and easy.