What is content strategy and why should I care?

You've heard about content strategy, but aren't exactly sure what it is. And you don't know exactly how it fits into the agency process. It's OK. We've got you covered.

The video below tells you everything you want to know about content strategy, but didn't know you needed to ask. It's only 3 minutes long. And it uses Post-It notes. Quick and easy.

Check it out below or on the OnlineMarketerBlog YouTube channel. I hope it's helpful - I'd love to hear your comments!

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Who Guards Your Website Content - The Marketing Minute #1

I've just started reading Kristina Halvorson's Content Strategy for the Web (review forthcoming).

She contends (and I wholeheartedly agree) that a major problem with the current state of web content is that no one owns it (pg 19).

That sentiment inspired me to create the video you see above. If all goes well, I intend to keep filming occasional "Marketing Minute" segments. (So feel free to let me know what you think about it.)

One clarification I'd like to make, however: in the video, when I speak about the necessity of an executive editor, I don't mean literally.

You do not need to give someone that exact title. It doesn't need to read "Executive Editor" on their business card.

But my thought about the powers of that job remain the same. (To hear those, watch the video above or check it out on YouTube.com.)

What about you? Do you think I'm right on or way wrong? We would all love to hear your thoughs in the comments section below.

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